TJ Munchies

Friday, October 5, 2007

A Sweet Deal: Selling Snacks to Supplement Income

Rodney and I actually spoke by phone and will keep in touch for support and advice. Check out his story.

A Sweet Deal: Selling Snacks to Supplement Income

Rodney Wormsley earns extra cash by owning vending machines


Rodney Wormsley restocks one of his vending machines.

Most people don't think about where their money goes after they buy a soda or snack from a vending machine. But for Rodney Wormsley, those machines looked like the perfect business opportunity.

After purchasing his first candy vending machine almost a year and a half ago, Wormsley, a special education teacher from Clinton, Md., realized the small machine made him about $200 a month.

With just three machines in his first year of business, Wormsley, 29, turned a profit of about $7,500. It also helped that he was able to place his equipment in his parents' laundromat in Temple Hills, Md. He's now up to six machines.

While the vending machines have earned Wormsley some extra cash, he says it's not as easy as it seems. For one thing, the machines can cost up to $7,000. Another big challenge is finding a profitable location that is not already monopolized by the larger vending companies.

At least once a week, Wormsley replenishes his stock with products he purchases at Sam's Club. On a good week, Wormsley says he may have to refill the machines three times.

Most large vending operations give commissions to companies that house their machines. Since Wormsley did not have the cash on hand to do that, he decided to target mom-and-pop shops.


"I went to this after-school program that was located near a liquor store and told them my machines could prevent the kids from buying sodas in the liquor store," Wormsley says. " I also told them I could add more water in the soda machine to encourage the kids to drink water."

While Wormsley expects to make around $9,000 this year after expenses, Brian Allen, director of governmental affairs for the National Automatic Merchandising Association (NAMA), says it's easy to get mislead. The numbers pulled in by established vending companies can make it seem like there's tons of money to be made. "The mistakes I see entrepreneurs make is they don't [research] the industry or [know] the quality of equipment necessary," Allen says. "They think they can buy a machine and everything will sell."

Wormsley realizes that it's not necessarily a get-rich-quick industry but is more concerned that a bigger vending company will offer his clients a large sum of money to move his machines out and put their own machines in. Allen says that is a common practice in the vending industry.

Entrepreneurs should also be aware of scams. Often businesses will sell machines and then disappear or take too long when the machines break or need servicing. This happened to Wormsley but he has since learned to go with local vendor manufacturers that are easily accessible.

Despite those challenges, Wormsley is sticking with it, adding an extra cushion to his $50,000 a year salary. He also plans to buy two more machines by summer's end. To other entrepreneurs, Wormsley says, "I would do business with companies who have been in the business longer than seven years and deal with local companies that have a proven name. So when things don't pan out, you can go to an address and talk with someone face to face."

For more on vending opportunities, visit NAMA's Website at www.vending.org, www.vendingtimes.com and the Automatic Merchandiser's site at www.amonline.com.

RAWW Vending; P.O. Box 1001, Clinton, MD 20735; 301-343-2490

07/21/05

Thursday, October 4, 2007

The Power of Niche Marketing

Gainesville Times:

Once upon a time there were two soft drink companies. With the names Coca-Cola and Pepsi Cola, each tried with all its might to lure consumers to drink its product.

A more contemporary name for segmentation in today’s business environment is niche marketing.

Why is segmentation or niche marketing important to small businesses? If you were Wal-Mart, you could conceivably be all things to all people.

But as a small business, can you afford to serve the needs of everyone? What are some other reasons to focus on niche marketing?

1. Inventory costs

2. Availability

3. Customer service

4. Separation

5. Creativity

To read more about each reason, go here.

Monday, October 1, 2007

The Web 2.0 MD

I just read a mention of this doctor at Matthew Homan's 'the [non]billable hour blog and found it fascinating. Could this is the future of service providers? I was born on the tail end of the baby boom and have never been offered the option of doctor making a house call. Granted this is in Brooklyn, New York but it is an amazing concept that could be easily duplicated nationwide by an enterprising service provider. Any takers Chicago?

http://www.jayparkinsonmd.com/index.html

Sunday, September 30, 2007

Welcome to TJ Munchies

Hello,

My name is Tonya and I've started a vending machine business. I would like to network with other vending machine business owners and operators as well as other women business owners and African-American (black business) owners. I am very excited about this new venture and look forward to hearing from other entrepreneurs about their challenges, triumphs and just the daily grind of running your own business.

About Me

I spent twenty years working in Information Technology during which time I developed a love of technology gadgets. This blog is my way of sharing some of the great technology that I discover during my research for other people.